You have an amazing idea for a business and a lot of time has already gone into planning it all out. But you recognise the importance of investing in good branding at the beginning, you know that you need something that reflects your brand but also captures the attention of your target audience.
You have an existing product or service and may already be a few years into your business. Things may be going well but you feel as though there’s potential for things to be going even better! The current identity may have served its purpose when you were just starting out, but now it feels dated and no longer represents you.
THE CONSISTENCY SEEKER
Your current brand doesn’t feel united. There’s no clear definitions of the brand style and it feels disjointed. This is making it difficult to produce items like social graphics because you don’t have anything to guide you. You need a brand that feels consistent and has clear style guidelines that you can refer back to.