Design inspired by
travel & nostalgia

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INTRODUCTION

Through a combination of compelling visual expression, close attention to detail and strategic rationale I help bring brands to life by telling their unique stories. I understand how important it is to create a brand identity that not only captivates your target demographic but propels your business into the realms of long term success.

Branding extends far beyond the peripheries of tactility and visuals, it’s the feeling it evokes when people see it for the first time, it’s the way it is able to grown with its audience overtime whilst still remaining true to the brand values. Ultimately design is an investment, but when done right, one that can bring so much value and growth.

Most of the clients I have worked with have grown their businesses from a culmination of hard work, passion and addressing a niche with an innovative product or service. But for so many of them this process eventually reaches the point where their plans and ideas need to be translated into something real that truly reflects them as a business. They need someone experienced to look at things objectively and strategically in order to nurture their brand with the growth and success it needs.

Fineliners for Botanical Illustration - Cocoskies | Illustration, design & travel blog

Branding

KEY DELIVERABLES

• Primary logo
• Secondary submarks
• Colour palette
• Brand typography
• Visual mock-ups
• Illustrations/Patterns*
• Brand Guidelines
• Final files

+ ADD ONS

• Packaging design
• Print / Digital design
• Social templates
• Art-working
• Website design
• Website build
• Copywriting

Info

RETAINERS

Retainers can be booked in 6 and 12 month blocks. These are for those that require a few days each month for ongoing items. Please note that I only take on a few retainer clients throughout the year to ensure there is enough time for other projects. If this is something you are interested in, please enquire immediately as these spaces tend to get booked quite quickly.

*ILLUSTRATIONS/PATTERNS

I do not charge beforehand for illustrations because truthfully not all brands need them, the same applies for patterns. Instead I usually see whether illustrative details work during the exploration stage. If they do, I will integrate them into the branding at no extra cost. If they don’t, then you haven’t paid for something you don’t need.

CAN I JUST BUY A LOGO?

I only offer branding packages at the moment.

PROCESS OVERVIEW

01 Enquiry

It all begins with a quick enquiry form to help me learn a bit more about your project, after this a consultation call will be scheduled. If we are a good fit, a proposal will be sent across to you. If approved, a contract and invoice for the 50% deposit will be sent to secure the studio time.

02 Development

Once the contract is signed and the invoice is paid, you will receive a set of provisional key dates and a separate branding questionnaire. We’ll then start to build the foundations of your brand by working on the brand strategy. This will inform the visual trajectory – which begins as two moodboards. From here you will pick the concept you prefer to be developed further.

03 Exploration

This is the really exciting stage where everything starts to come together! Once a concept has been selected we will begin on the exploration. We’ll look at everything from the logo hierarchy to colour palette combinations and provide visual mock-ups to give you a better idea of how your branding would work in the real world.

04 Refinement

With your feedback to hand we will allow up to two rounds of revisions to refine the designs further if necessary.

05 Finalisation

Final brand assets and Brand Guidelines will be packaged and released to you upon payment of the remaining 50% invoice.

50% deposit stage
Final 50% invoice stage
ON AVERAGE BRANDING PROJECTS TAKE BETWEEN 4 – 6 WEEKS

Client types

THE ENTREPRENEUR

You have an amazing idea for a business and a lot of time has already gone into planning it all out. But you recognise the importance of investing in good branding at the beginning, you know that you need something that reflects your brand but also captures the attention of your target demographic.

THE RE-BRANDER

You have an existing product or service and may already be a few years in to your business. Things may be going well but you feel as though there’s potential for things to be going even better! The current identity may have served its purpose when you were just starting out, but now it feels dated and no longer represents you.

THE CONSISTENCY SEEKER

Your current brand doesn’t feel united. There’s no clear definitions of the brand style and it feels disjointed. This is making it difficult to produce things like social graphics because you don’t have anything to guide you. You need a brand that feels consistent and has clear style guidelines that you can refer back to.

IF ANY OF THESE SOUND LIKE YOU, YOU’VE COME TO THE RIGHT PLACE.

Recent projects

Let's bring your idea to life and
create something beautiful!

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NOW ACCEPTING PROJECTS FOR 2020

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