Analisa Fernández is an Interior Designer based in Panama. Her mission is to create sensory-rich home spaces that are shaped by the client’s journey. She understands how important it is to have a home that not only feels comfortable but reflects who we are as people. The history, the architecture and the location of the project are all key components in determining the end look and feel of the space. Analisa’s mission of translating her clients’ stories begins by taking all this information into consideration and looking at it with her unique design eye. We viewed this as a great starting point for the branding exploration; how, essentially, it’s about bringing together lots of little pieces or people’s stories and arranging them in a way that forms their own unique kaleidoscopic design landscape.
One of the first things we made for this brand was a monochrome pattern. We wanted to create something bold but elegant that was also able to work harmoniously with the bright, daring colour palette we had put together. Given the diverse set of deliverables Analisa required for her business, the pattern was a key element in ensuring that the brand remained united across both print and digital pieces. With this brand we didn’t want to play it safe, we wanted to construct an identity that reflected the kind of spaces that Analisa is passionate about designing. It needed to be something bold that reflected Analisa’s detail-driven design with a hint of curiosity.