Plumeria Beauty Co.

A personal project where two different concepts were explored for a brand at the intersection of health and beauty. Concept 01 was inspired by nostalgia and romanticism, taking colour inspiration from the parasols lining the Amalfi coast. The overall look is clean, but with bold, sandy/spicy tones to contrast against the gold foil element.

Whilst still remaining youthful, concept 02 took more of a modern, refined approach with its clean, elegant serif typography. The muted colour tones paired with white and clean layout structures help to make the overall style feel editorial-esque.