Marlene Franco Studio


CATEGORY Branding Illustration Packaging web design

PROJECT NAME
MFS Holiday Cards 2018

PROJECT TYPE
Illustration

COMPLETION DATE
WINTER 2018

For 2018 we created some seasonal holiday cards as a thank you to Marlene Franco Studio clients for entrusting us with their creative projects throughout the year. Rather than relying on seasonal clichés, the goal was to create something lasting and vibrant, something that would act as a gentle reminder to enter the year with positivity and optimism.

The MFS brand colours were initially used to inform the colour palette of the first postcard, but the design also ended up being extended across three other variants. The busyness and proximity of the illustrative details were a conscious decision to allow the final piece to remain befitting of the quote used.